Prime Time Entertainment AG
-----

The strategy

Creative foresight and professional persuasion

Prime Time Entertainment AG is positioned on the international market with projects offering entertainment that is just as captivating as it is artistically valuable. Now that people seem to only have less and less free time, it meets the growing need for special ways to structure this precious time. Especially in industrial countries there is a higher demand for special events. Shorter, more intense entertainment is becoming increasingly more popular all over the world. In turn, international studies have shown that audiences are just as willing to accept appropriate ticket prices. Already, the estimated market value lies at 20 billion in Europe alone. 

Prime Time Entertainment AG will respond by continuously investing in quality in order to convince audiences with perfection, and the previous successes provide a perfect basis. World-class artists such as André Heller or Africa-native, Parisian choreographer Georges Momboye count as two of the company’s closest partners. Renowned sponsors such as Daimler AG, Schenker, or South African Airways have once again accredited this qualitative strategy with their willingness to sponsor – as well as UNESCO, who played a role in bringing to life the first cultural foundation in Africa.

 

 

Even the media has been praising the qualitative possibilities that arise from this extensive promotional strategy. AFRIKA! AFRIKA! was warmly recommended to the readers of "Spiegel" magazine and BILD. The "Süddeutsche Zeitung" spoke of a “perfect” production; the “Frankfurter Allgemeine Zeitung” even said that a visit to the show “should be prescribed by doctors”. More than three million visitors have followed the recommendations thus far and have confirmed the strategy: modern entertainment is perfected by concentrating all areas of the show’s promotion within one company.