The story
Ambitiously popular and securely founded
Prime Time Entertainment AG is the continuation of Matthias Hoffmann’s success story as a producer and concert promoter who has once and again succeeded in converting project ideas to entertainment events that enthuse mass audiences of all ages and social classes. Prime Time Entertainment AG rests on the experiences Hoffmann collected by planning popular classical concerts with over 25,000 visitors or by organizing the legendary world tour of the “Three Tenors”, as well as on the corporate potential of its acquired companies. The company is continuing what the Deutsche Arena began with "Eckart Witzigmann Palazzo". For a full five years, more than 250,000 visitors were attracted to Germany’s most successful dinner show per season – from 2001 up until its sale in 2005. The company maintains – or rather, protects and further develops – the business model which particularly served to form the unparalleled success of the Afrikanische Zirkus GmbH. Success that was awarded with the "Live Entertainment Award" 2007, in recognition of Outstanding Entrepreneurship in an Artistic Production. With that and with its product AFRIKA! AFRIKA!, the company has exceeded its own standards and has emerged into a new future represented by Prime Time Entertainment AG.
